Matt Sileno What a treat! The “Five Best” of The McKinsey Quarterly’s articles published in 2011

For more than half a century, The McKinsey Quarterly has shaped and informed the top management agenda. According to the Quarterly‘s readers, these are the five best articles published in 2011. We’re all marketers now Engaging customers today requires commitment from the entire company—and a redefined marketing organization.more Global cities of the future An interactive [...]



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