Monday, June 11, 2012

Matt Sileno Jeanne Liedtka



Great design, it has been said, occurs at the intersection of constraint, contingency, and possibility – elements that are central to creating innovative, elegant, and functional designs. But it matters greatly where you start. In business, we have tended to start strategic conversation with constraints: the constraints of budgets, of ease of implementation, of the quarterly earnings focus that Wall Street dictates. As a result, we get designs for tomorrow that merely tweak today’s. Great design inevitably starts with the question “What if anything were possible?” After all, if strategy is an invention, a product of our imaginations, and our assumptions are bound only by what we can imagine, then removing the assumptions that arise from the belief in constraints is job number one.










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http://www.lead411.com/Matt_Sileno_3146962.html The Intuitive Group Inc

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