Matt Sileno Article from the Vault: Executive Views on Intangible Assets: Insights from the Accenture / Economist Intelligence Unit Survey

Accenture commissioned the Economist Intelligence Unit to survey executives worldwide regarding their views on intangible assets. Overall, executives clearly recognized the importance of intangible assets but admitted they were a long way from managing them effectively. The results point to a need for more effective methodologies for managing and analyzing the way intangible assets create value.

Source(s): Accenture | Economist Intelligence Unit (EIU)

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