discussion of a new study titled "Store Choice and Shopping Behavior: How Price Format Works."; Research on retailing typically attributes the success of a store to its location. At the same time, marketing experts have focused a great deal of attention on the role of pricing in store performance, but without considering location. In this recent study, Bell, Ho and Tang provide managers with a new shopping framework that takes both criteria into account.
Author: David Bell, Teck-Hua Ho, Christopher Tang
Source: Knowledge@Wharton
Subject: Pricing, Industry Specific
via Alltop RSS http://www.mbadepot.com/redir.php?id=414&%3Brefer=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MBADepot+%28MBA+Depot+-+Latest+Content+Added%29 Matt Sileno
http://www.lead411.com/Matt_Sileno_3146962.html The Intuitive Group Inc
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