Why Boards Should Give a Damn About Culture

During my tenure as a CEO, my Board of Directors never challenged me with questions pertaining to corporate culture. I wasn't surprised in the least. Jacobs Suchard Directors expected me to run their North American operation as an entrepreneurial enterprise, and as long as the returns were acceptable, they assumed I was doing just that. Like most Boards, their interest was profit, shareholder value, efficiencies, headcounts, labor climate and strategic initiatives. Maybe it was the times – a quarter century ago, culture was beginning to come of age. And even though culture is a critical determinant of business performance, I suspect today’s Boards still don’t give it the attention it deserves.



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