Studies consistently show that most strategies fail in the implementation phase. The root of the problem can be traced to three factors: a failure of translation, a failure of adaptation, and a failure to sustain change over the long term. A dynamic approach to strategy implementation overcomes the limitations of the traditional administrative approach that serves as a breeding ground for these failures. In this issue of Monitor Perspectives, Amelia Dunlop, Vincent Firth, and Robert Lurie discuss the key elements of this dynamic approach, and how it has helped leading enterprises deliver more effectively on their strategic ambition.
Author: Amelia Dunlop, Vincent Firth, Robert Lurie
Source: Monitor Group
Subject: Strategy
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