The CEO's reputation undoubtedly has an influence on the prestige of the business, but what determines the good name of the CEO? A survey of top Spanish CEOs reveals that personal credibility and offering a strategic vision are considered paramount. Surprisingly, ethical behavior was nudged off the Top 10, while good corporate governance and social and environmental responsibility came in even lower.
Author(s): Lourdes Susaeta, José Ramón Pin, María Jesús Belizón
Source(s): IESE Insight
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